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We began with the notion that pet parents want the best for their dogs. But pet store aisles made us dizzy with neon colors and squeaks, much of it made overseas. We started fresh, understanding that dogs experience the world uniquely. So we zeroed in on things that dogs really dig. It’s more than our name — it’s a reminder of our guiding principles. We push the envelope on what “bene” really means: good ingredients, good design, and good chews for good dogs. We tailor every aspect of our products to suit the unique needs of our beloved companions — cleverly and simply.

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