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Since founding Weruva in 2006, we’ve stayed family-owned. And to us, your pets are part of that family. We act on it personally when you want more from your pet’s nutrition. In fact, wanting more is precisely what drove us to start Weruva in the first place! We’re delighted you share our passion for clean pet cuisine. Cats and dogs are carnivores; Weruva was formulated with this in mind. Calories for pets and people come from three places: protein, fat, and carbohydrates. The calories from meat are comprised of protein and fat, with minimal, if any, calories coming from carbohydrates. In that regard, cats and dogs need protein and fat, whereas cats and dogs do not need carbohydrates. 

For cats and dogs, carbohydrates are not metabolically necessary and should be kept to a minimum. Cats are “obligate carnivores”, which means they are obligated to and must eat meat to survive. Dogs are also carnivores, but some dogs may be able to adapt to an omnivorous diet, meaning some dogs can handle carbohydrates, but others cannot. All Weruva foods are formulated with the carnivore in mind! We DON'T blend our ingredients into machine-shaped chunks or unidentifiable loaves. Instead, we use the highest quality, boneless, skinless cuts of meat and flaked fish loins. Our philosophy is "what you see is what you get" – we want you to see and identify the quality of ingredients that we list on the ingredient statement.


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